Traditional industries move towards segmentation, ecologicalization and precision marketing
Release time: 2024-09-30
Henan steel structure engineering metal component industry is affected by the macro market, and the 2014 report is not good news. The traditional production and transaction mode has been unable to meet the needs of international market competition. Large-scale and industrialization have become the inevitable development trend of metal components. Small-scale and backward productivity manufacturers are facing crisis, especially in the context of mature Internet market. Manufacturers of e-commerce, distribution-oriented enterprises have no production barriers, their own say not, the relationship between supply and demand for several years of cooperation instantly disintegrated. Henan steel structure processing plant where to go, industrial information awareness is still weak......
Henan steel structure engineeringThe metal component industry is affected by the macro market, and the 2014 report is not good news. The traditional production and transaction mode has been unable to meet the needs of international market competition. Large-scale and industrialization have become the inevitable development trend of metal components. Small-scale and backward productivity manufacturers are facing crisis, especially in the context of mature Internet market. Manufacturers of e-commerce, distribution-oriented enterprises have no production barriers, their own say not, the relationship between supply and demand for several years of cooperation instantly disintegrated.Henan steel structure processing plantWhere to go, the awareness of industrial informatization is still weak......
Luo Kai, founder of the cloth bag enterprise port and general manager of the cloth bag network company, believes that in the era of liberating productive forces, traditional enterprises have learned numerical control operation one after another, successfully transitioning from manual to machine tool processing, and greatly improving production efficiency. However, Internet marketing is regarded as cross-line operation by traditional entity enterprises. In fact, this is a very wrong consciousness. Internet marketing is the upgrade of marketing ability and the only way for enterprises to enter the 21st century information age, equal to chronic suicide, change thinking, change yourself to survive.
According to the analysis of the data of the cloth bag enterprise port, less than 70% of the metal component industry enterprises use the Internet for marketing, while the enterprises that choose Alibaba account for nearly 65% of the total number of enterprises. Among them, Alibaba's metal component industry enterprises increased in 2013 and 2014. Explosive growth. Ali carries no more than 100000 effective customers in the same industry, which shows that the number of customers is less than 10000. However, awakened enterprises are coming in one after another, turning Ali, which had an oasis, into a desert again. Who can carry millions of traditional enterprises in the industry?
key word: Henan Cross Column Processing, Luoyang Steel Structure Box Processing, Luoyang Steel Structure Heterosexual Processing
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